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Instead, use Plerdy to analyze scroll depth and reduce the number of products per page. The user will get tired and, at best, remember only what he saw at the beginning and the end. Reduce the level of recallĪccording to the edge effect, creating voluminous blocks of information or long lists is useless. For example, cheat sheets can be implemented in the form of pop-up windows, highlighting certain objects with a short description of their functionality when you first get acquainted with the site, in the form of sound notifications or chat messages. Cues in the User InterfaceĪdding hints allows users to navigate the site better and minimizes their intellectual efforts. If this is an online store, filters, category names, product selection, high-quality photos, and price should all be located at the beginning or top of the page.
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There should also be priority elements that allow visitors to achieve their goals. Place the main information at the top of the page to easily find the desired element. The site’s interface should be user-friendly so that the user thinks less and acts more. Here are eight best ways to use the sequential positioning effect to turn website visitors into buyers. In short, to make a site successful and user-friendly, the most important information should be placed at the beginning and end of the site. Recency and primacy effects can be used in SEO. In addition, the initial information is perceived as if separately – practically as an independent one, not merging with other components. Psychologists explain this because the information located at the beginning of the list is perceived as new and, accordingly, important. Primacy effect – the ability to better reproduce the objects at the beginning of the list in memory than those in the middle. The recency effect is based on the fact that people usually remember the information from the end of the list because they saw this information last, which means they remembered it better. With the edge effect, psychologists distinguish two more properties of the psyche:
Serial position effect serial#
Serial Position Effect: The Primacy and Recency Thus, remembering a certain object in the list depends on its location. The points located in the middle were either forgotten or reproduced inaccurately. He was able to find out that if a person was provided a list and was asked to remember it, they more accurately reproduced from memory the elements at the beginning and end of the list. This property was first described by the German psychologist Hermann Ebbinghaus.
Serial position effect series#
The edge effect is based on the property of the human psyche to remember better the first and last object in a series of several objects. To create an online store with a design that encourages visitors to place orders, the edge effect helps. But the design of the site is just as important. Naturally, the price and the online store’s reputation play a role. In another, you will maybe look at a similar product at most, but you don’t buy it. You can find the right product and purchase without hesitation in one online store. Websites are usually simple and easy to use, but some are not.
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